AXA Foresight Report 2024: 100 Reasons to Love the Future
In a time when society is undergoing profound transformations and facing crises on multiple fronts, the act of sharing and promoting innovative imaginaries for the future has never been more crucial.
We firmly believe that maintaining a positive outlook on the future increases the likelihood of favorable outcomes. Through knowledge, science and innovation, we strive to assist people, businesses, and society in managing risks more effectively, enabling them to regain control over their future.
Ulrike Decoene
Group Chief Communication, Brand & Sustainability Officer
At AXA, we believe that by working together, anticipating risks, and sharing knowledge we can better protect people and look at the future with confidence.
Start imagining your own reasons to love the future by discovering these visionaries who have shared theirs.
Olivier Desbiey
Head of Foresight
Building a more desirable future starts with being able to imagine it. To imagine it we must gain a broader perspective with people of different backgrounds and points of views. It’s then, with a little creativity and foresight, a new way of looking at current challenges emerges.
Together, with experts, business leaders, scientists, writers, artists, NGOs and organizations, we explore how we can work collaboratively to imagine and build a brighter future, navigating challenges with collective expertise and shared vision.
The AXA Foresight Report 2024 shows that optimism about the future is grounded in concrete, cross-sector momentum toward more purposeful companies, regenerative economics, and collective foresight.
The 2024 AXA Foresight Report presents 100 reasons to remain optimistic about the future, curated across six themes: youth, corporate impact, environment & science, art, women, and culture & society.
100 Reasons to Love the Future
Discover the latest Foresight ReportFAQ
What is the AXA Foresight Report?
The AXA Foresight Report is AXA's annual publication exploring long-term risks and societal transformations relevant to insurance, combining expert analysis, data, and scenario-based foresight methods.
Who produces the AXA Foresight Report, and how often is it published?
The AXA Foresight Report is produced annually by the AXA Group Foresight Team, in partnership with external experts and research institutions, in a series published every year since 2019.
What main themes in the 2024 AXA Foresight Report explain why experts, business leaders and young people remain confident about the future?
The AXA Foresight Report 2024 grounds this confidence in six key themes highlighted across its 100 contributions: youth engagement and new expectations of companies, corporate impact and more responsible business models, advances in environment and science, creativity and new artistic narratives, women's role in shaping fairer futures, and cultural and societal shifts that strengthen collective foresight and inclusion.
How does Gen Z's perspective on the future of companies and work influence corporate structures and workforce dynamics?
The AXA Foresight Report 2024 shows Gen Z pushing companies toward more mission-driven models, as this generation will soon represent about a quarter of the global workforce. Its "Youth perspectives" section describes Gen Z as impact-driven, well-informed and more open about mind health, with strong expectations around diversity, inclusion, flexibility and continuous learning, already reshaping careers and workplace culture.
What emerging virtuous business models could help reconcile economic growth with climate and sustainability challenges by 2050?
The AXA Foresight Report 2024 studies several promising models: Doughnut Economics, which seeks a balance between a social "floor" and an ecological "ceiling" rather than pure GDP growth; regenerative approaches such as The Butterfly Project, which train companies to restore ecosystems and communities; African Life Centric Design, which treats land and local communities as co-designers rather than resources; and circular economy models where recycling and reuse are scaled and insured to support long-term resilience.
How does collective foresight help societies build trust and resilience against future risks?
The AXA Foresight Report 2024 shows that when societies treat the future as something they can shape together, collective foresight brings long-term, inclusive thinking into public decisions and organizational strategies. By prioritizing future generations, embracing uncertainty and strengthening participation, these approaches build trust and help communities become more resilient to emerging risks.
What is the difference between a utopian vision of the future and a "protopian" approach to change?
The AXA Foresight Report 2024 presents Monika Bielskyte's "Protopia Futures" framework, which rejects both the idealism of utopia and the pessimism of dystopia in favor of continuous, iterative re-evaluation, emphasizing human agency over absolute technological fixes.