AXA & Liverpool FC Partnership
Joining forces with this world-class football club is a way for AXA to bring to life its ambition to become a partner to our customers, in line with our Purpose, Acting for human progress by protecting what matters
. The more clients feel protected, the more confident they will be to move forward as individuals but first and foremost as stakeholders of a genuine team. For both Liverpool FC and our customers, our ambition is to be the partner giving the confidence to go further.
This collaboration also embodies AXA’s brand promise ‘Know You Can’ as well as is fully aligned with Liverpool FC’s anthem, ‘You’ll Never Walk Alone’. It is built on shared values: both AXA and Liverpool FC work with integrity and courage, having strong moral and ethical principles. As Training Partner, from the outset, we have been striving to support the common goal of promoting well-being, a healthy lifestyle and supporting progress.
Thomas Buberl
Chief Executive Officer of AXA
AXA and Liverpool FC share common values on which we can build opportunities for the club's fans, our customers and employees around the world.
AXA and LFC Honor Caregivers with Stand for Care
Liverpool FC players have joined the AXA initiative to reserve a section of Anfield for them, offering caregivers a unique experience at the final home matches of the season.
AXA and Liverpool FC Extend Partnership Until 2029
AXA extends its partnership with Liverpool FC until 2029, building on a strong collaboration since 2018, including naming rights for the AXA Training Centres.
Leo regains confidence at Anfield with LFC and AXA
Leo a young Liverpool FC fan, gained confidence through a challenge set by LFC players to write about his matchday experience at Anfield, using his love for football to overcome school struggles.
Challenging Gender Stereotypes with LFC & LFCW
Check how, in collaboration with Liverpool FC's Men's and Women's teams, we made our voices heard concerning gender stereotypes about women in football in just one day.
Cherish your history, write your own story
Watch the new era for Liverpool FC Women at the AXA Melwood Training Center together with managers Jürgen Klopp, Matt Beard, alongside midfielder Missy Bo Kearns.
Breast cancer prevention with LFC & LFCW
Liverpool FC and Liverpool FC Women goalkeepers, Alisson Becker and Rylee Foster, learn the key steps to breast cancer prevention with the help of Dr. Magali Bozon, AXA Partners France Chief Medical Officer, and Ellie, a breast cancer survivor and LFC fan.
In October 2020, we strengthened our partnership with Liverpool FC by also securing the naming rights to the new training centre. The AXA Training Centre, based in Kirkby, brings together the club’s youth and First Team football operations on one site. This cohabitation enables a powerful transmission between generations embodied by LFC Academy’s reputation and successes. This state of the art 9,200sqm facility forges a pathway of improvement, progress, and success. Giving AXA’s name to this campus is also a way to be by players’ side in their every-day lives, especially at trainings when they build their confidence and improve their game.
Go behind the scenes at the AXA Training Centre with a guided tour by Alex Oxlade-Chamberlain, Liverpool FC Midfielder.
In September 2023, AXA reaffirmed its unwavering commitment to gender equality by inaugurating the AXA Melwood Training Centre for the Liverpool FC Women's team. This significant stride in women's football comes as AXA strengthens its partnership with Liverpool FC, becoming the naming partner of this top-class facility. The AXA Melwood Training Centre is not just a training ground; it's a new home where the women's team can hone their skills and embark on a journey towards new heights of achievement.
Success begins off the pitch
