This acquisition would be a milestone in the development of AXA credit and lifestyle protection activities, currently operated by AXA Creditor, to accelerate AXA's business mix shift towards more Protection-based products, in line with the Ambition AXA strategy.
Combined operations would rank #3 within the creditor insurance market in Europe, with 9% market share, and would create a European leader in credit and lifestyle protection.
Total consideration would amount to Euro 475 million, representing an implied 0.65x book value multiple as of end of FY14.