AXA’s contribution to the Osaka 2025 World Expo

On February 4, 2025, AXA Group announced its contribution to the France Pavilion at the Osaka 2025 World Expo. The unique work, unveiled at the Cité de l'Architecture in Paris, is an immersive experience orchestrated by the Ircam, featuring electronic music by Rone, choreography by Angelin Preljocaj, and cinematography by Thierry De Mey on the roof of the Centre Pompidou.

The trio have created an original performance centered around the theme of Love, known as the Akai Ito, which connects souls and cultures. This performance was filmed on the terrace of the Centre Pompidou, offering a breathtaking view of Paris, with the support of the IRCAM, of which AXA is a major patron.

The signature sound produced for this work will serve as the rhythm for the visit to the France Pavilion. AXA's aim is to enhance the visitor's experience and contribute to the success of the event through this visual and auditory journey. As a Gold sponsor, AXA joins other prominent companies such as LVMH, Alsace Wines, and Ninapharm, each demonstrating French excellence on a global stage.

The Osaka 2025 World Expo is scheduled to take place from April 13 to October 13, 2025, in Japan's third-largest city, Osaka, and is expected to welcome 28 million visitors.